You itch - well - as my granddaughter would say - on your "privates" and you shouldn't ever touch your "privates" in public, no matter how miserable you feel.

So what's causing the itch? It could be a yeast infection, but there are other causes to consider. WebMD lists several reasons for that irritating itch and adds:

If you're here because you've got an itch you'd rather not be scratching in public, your best bet is to try and have someone examine the area as soon as possible. The treatments for each of the conditions mentioned above are very different, so getting a correct diagnosis is essential.

An article from the New York Post agrees:

When most women experience genital itching or discharge, they tend to assume they have a yeast infection. Their next step is often quietly buying an over-the-counter product that has been advertised on TV. But genital itching can be a symptom of many other conditions, from other kinds of vaginal infections to sexually transmitted diseases to skin allergies. So unless you are fairly certain you have a bona fide yeast infection, you might want to delay treatment and not waste your money.